Hello Friends, No Fizzy Drink for me Today

The importance of accountability and consistency… and TikTok.

If you’re at all familiar with a little app called TikTok, chances are you’ve come across a sweet-natured, mid-forties Indian man reporting his daily progress as he strives to kill a decade long fizzy drink addiction.

In case you missed it, here was today’s update:

“Hello everyone, no fizzy drink for me today… this morning I received a big boost of confidence from my wife. She saw me sleeping and she…